Jared Leto has signed to become the new face of HUGO Fragrances. The actor/musician and former model will be featured in a campaign for a new fragrance, which launches this coming July.
Here’s what Leto had to say about the exciting collaboration: “HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.”
This should be an interesting partnership. Leto’s normally edgier look is a slight contradiction to the sophistication and classiness of the HUGO image. Nonetheless, Leto has become quite the style icon, especially in recent years, and definitely knows how to dress to impress. Stay tuned for pictures of the campaign.
